About Us

mission

BETHEBESTATHLETIC’s mission is to make fun part of your daily life. Through thoughtfully designed products, SweetSpot aims to create the perfect balance between practice and play to make sports and outdoors more accessible, more affordable, and more fun for everyone to play.

VISION

Our vision is to grow the spirit of play in everyone.

PLAY BIG.
pLAY SMALL.
PLAY FOR ALL.

OUR STORY

When you picture yourself playing, what do you see? Do you see laughter and adventure? A world with made up rules and no inhibitions? What is your sweet spot for fun?

For us, our sweet spot was backyard sports. On warm summer nights, we would ride our bikes through the neighborhood, going door to door gathering players for a friendly competition. We felt passion, drama and excitement. We redefined our limits. We won together and lost together, all before dinner time.

The best part of playing was that we didn’t need skill. We didn’t need professional equipment. We could just go outside and play. Some would play to win; others would play for fun. But it was all just about the love of the game.

We founded SweetSpot to remind you how it feels to play. SweetSpot products make sports and outdoors more accessible, more affordable and more fun to play anytime, anywhere. Our products are thoughtfully designed to connect families, friends and communities and make everyone feel like a champion.

Let’s play SweetSpot.